always take fountain

In the January 2011 issue of Elle magazine, the "Creative Director" (what a wonderful thing to be), named Joe Zee, wrote an article talking about fashion from the point of view of -- what "women are wearing" in New York, and what they're wearing in Los Angeles. With photos.

He wrote,
Beyond the demands of work, I'm equally fascinated by both cities. New York is home -- I love its fast-paced insanity, 24-hour delis, and in-your-face chutzpah. L.A. is the calming, soothing antidote: beautiful weather, early nights. (I've even learned to beat the traffic; as Bette Davis once said, "Always take Fountain.")--------------------------

I wrote down that phrase and thought about it.
"Always take Fountain."
"Al-ways take Foun-tain."
It sounded somehow delicious.

Since I live in what they call a "fly-over state," not in Los Angeles, I "know not" of "Fountain." It evokes a dream image in my mind, and the thought of Bette Davis saying it: did she say it in a movie or in real-life conversation? I can hear her imperious, blasé tone: "Always take Fountain."

Fountain. From the context we can think -- street? avenue? what?
Fountain Street
Fountain Road
Fountain Avenue
Fountain Alley
Fountain Boulevard

When I read that last weekend, I was thinking -- I like the idea of "Fountain Alley" best; however, I'm betting it's "Boulevard."

---------------------------
Always take Fountain.
Fast-paced insanity.
Beyond the demands.
Beautiful weather, early nights.
Equally fascinated.
Beat the traffic.
24-hour delis.
Bette Davis once.
Calming, soothing.
Equally fascinated.
Always Take Fountain.

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