He asked how are you spelling "Sonia" --
The caller paused and said, (probably from somewhere in the Punjab), "sugar, Oscar, November, India, Alba."
That was a little bit surprising -- it was a new way of doing the --
"S as in Sam, M as in mom, I as in itinerant (I don't know!!), T as in Thomas, H as in heavenly."
This bold new generation has dropped the "as in" -- just like they dropped the "the" before Facebook....
Alba. Did he mean Jessica Alba?
Google tells us Alba is the Scottish Gaelic name for Scotland.
The "sugar-Oscar-November-India-Alba" also reminded me of the infamous scene in Friends where the interviewer asks how to spell Phoebe and is met with this answer:
"Oh, OK -- P as in Phoebe
H as in hee-bee
O as in Obie
E as in ee-bee
B as in be-bee
and
E as in -- 'Ello there, mate!'"
Friends humor -- where it's outlandishly bizarre nonsense, but yet it doesn't not land.
It's the unexpectedness, and the all-in silliness of the delivery.
And the overall art-work. The power of that and the audience's buy-in.
Friends was lightning-in-a-bottle.
-30-
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