over in Palm Beach

 

"that big society murder over in Palm Beach"

eight words

        Referring to it as that big society murder brings the idea of the subject close to the listeners, implying their pre-existing familiarity with it.  ("you know the one!")  Capturing their interest.

        Calling it "big" communicates that it's an important murder; and using the further modifying word "society" says it's a classy murder.

        The word "murder" is powerful by itself - shocking, attention-grabbing.

And then the remaining four words:  "over in Palm Beach" -- Palm Beach means it's a classy and important location, as well as wealthy and glamorous.

        The words "over in" tells the listener that this glamorous, classy murder location is away from us, (over in; over there), but simultaneously lets us know that although this mysterious, scary, rich place is away from us, it isn't that far away, 'cause it's - right over there....

-30-